This is a far cry from the day when people joked about someone whipping out their wallet and showing off about 10-20 photos of their children in their little plastic photo holders. If my phone was dead… I didn’t have a single photo. I went to show her a picture, and realized that I didn’t have one. I was chatting with a woman who was hoping to start a blog soon, and she asked about my son. I know, I know, I think he’s soooo much cuter than you do, but that’s life.Īt BlogHer recently, though, my phone (which was going through overuse overload at the moment) was totally dead on the way back to the hotel that day. You know, the one cluttering your Facebook news feed with 15,000 pictures and videos of my son. But who? Muchnick couldn’t confirm those details, but says that Aviary has “a few more exciting partnerships that are just around the corner.” When? “Soon.” We have our hopes up for an Aviary + Amazon Cloud Drive Photos partnership (after all, Bezos is a personal investor in Aviary), but that’s admittedly wishful thinking at this point – that Amazon Photos app is incredibly bare bones and could benefit from an expanded feature set, like what Aviary has to offer.I am THAT mom. In the future, Aviary will expand upon the current selection of filters available at launch to include some which will only be available to select “partners.” Starting today, on both iOS and Android, Walgreens users will be able to access Aviary’s creative suite of editing tools, including photo filters, effects, stickers, captioning, retouching tools, clarity adjustment tools, and more. The updates will also include other features out in time for Black Friday, like exclusive offers, discounts, and a new sweepstakes, for example. “The end result being we intend to offer Walgreens printing through our entire distribution network.” That network, says Muchnick, includes over 2,100 partners and over 20 million users.īut today’s big news is that Walgreens is now including Aviary photo-editing capabilities within its own apps, which were previously more focused on coupons and prescriptions. “We have immediate plans to include Walgreens printing in our app,” he says. The company will first test the functionality in its own standalone application before pushing it out to the wider network, he adds, and the hope is that the app will be updated by year-end. According to Aviary CEO and founder Avi Muchnick, however, the plan isn’t just to bring the print feature to mobile app developers, but to Aviary’s partner web developers, too, by bundling the Walgreens printing functionality into its own SDKs. Among the first to use the “print to Walgreens” functionality in their own photo apps were GroupShot, Kicksend, Pic Stitch, Pinweel, and StillShot.Īt the time, Walgreens also announced it would partner with Aviary to help reach the startup’s 1,200 app developers and 8 million consumers in order to increase adoption of the “print to Walgreens” feature. The latter of these two was previously announced this summer, when Walgreens debuted its new developer portal to offer tools for integrating Walgreens’ in-store services into third-party mobile applications. With today’s app updates, Walgreens mobile applications now include two SDKs: Aviary’s Mobile Photo Editing SDK and the Walgreen’s QuickPrint SDK, which allows any developer to add in-store print functionality in their own mobile app. It also has a brick-and-mortar footprint of over 7,900 locations across the U.S., where it can test this premise that consumers want hard copies of their photo-filtered, stickered, captioned pictures. While Walgreens doesn’t provide numbers related to how many mobile app users it has, its app has in the past reached the number one position in the “Lifestyle” section on both iOS and Android, and it’s currently in the top 10 in that section in Apple’s App Store. Today we’re now seeing more of what that partnership has brought. The retailer’s involvement was fairly easy to spot: an SEC filing showed a new board member, Abhi Dhar, CTO of Walgreens’ e-commerce division. In June, Amazon’s Jeff Bezos (through Bezos Expeditions) and others invested $6 million in photo-editing startup Aviary, and we outed Walgreens as the unnamed strategic investor in the matter. Walgreens is today updating its mobile applications to include the Aviary mobile SDK, which will offer photo-editing capabilities to all Walgreens’ mobile app users.
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